Social Data Analysis
Identifies the issues and trends on social media and measures
the influence of influencers and social media.
What issues are grabbing the most attention?
What are the trends of public opinion around a specific event?
What are the trends in our domain, and the public opinion
of competing products?
Who are the influencers that can effectively boost our brand?
It identifies the online perceptions of social media issues and presents the future prospects
through a trend comparison analysis and can be used for business marketing by identifying
the diffusion influence of users and the media within the social media.
Social media collection data (posting, date and time,
and author comments, etc.)
Automatic keyword extraction and keyword network analysis used in social
Extraction of the key topics and comparison of topic trends by category/period
Analysis of diffusion influence of users and media
Utility and Expected Effects
Comparison of online awareness trends for specific issues
Identification of product trends, analysis of competitor public opinion
Extraction of core creators from social media and utilization of marketing
Development of crisis response strategies by comparing online public